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Insight

Dreamforce 2026: The Key Takeaways for Marketing & Data Leaders

Practical insights and key moments from Salesforce's flagship event.


Jaap van Oort
Daan van den Berg
Jaap van Oort, Daan van den Berg
4 min read
Insight

Your Infrastructure is Not Your Architecture

How recognizing the difference between the two can help power your organization’s growth

Insight

Your Infrastructure is Not Your Architecture

nterprise architecture, not infrastructure alone, is presented as the foundation for compounding growth. The article distinguishes foundational capabilities from the system that connects, governs, and continually improves them. • 2025 McKinsey research cited in the article found that fewer than one in 10 companies scaled piloted capabilities, while almost 80% attributed the problem to architecture limitations. • A shared operating system combines Living Memory, Trust Framework, and Orchestration to connect context, govern access and accountability, and route decisions effectively. • These layers form a continuous feedback loop in which each interaction strengthens enterprise learning, trust, and future execution.

3 min read