Alan DaviesGlobal Consulting Lead
Consulting
From marketing transformation to enterprise growth
Redesigning marketing as an adaptive, connected growth system.
WPP Enterprise Solutions Consulting helps CMOs and growth leaders redesign how marketing and growth happens. Connecting people, platforms, processes, data, AI, governance and strategy into systems that are more adaptive, accountable and commercially effective
CMOs are being asked to lead growth through complexity: fragmented markets, expanding channels, AI disruption, tighter budgets and rising pressure to prove impact. WPP Enterprise Solutions Consulting helps clients respond by transforming the systems marketing and growth depend on.
We connect strategy, operating model, data, AI, platforms, governance and customer experience so organisations can move from isolated projects to coordinated change. Clients benefit from faster decision-making, clearer priorities, more effective investment, stronger customer connection, and marketing that plays a more central role in enterprise growth.
Enterprise Solutions Consulting is built for organisations that need to transform, not just optimise. We help CMOs and growth leaders rethink how marketing contributes to enterprise performance: from defining new sources of growth and redesigning the marketing operating model, to embedding AI, improving data-driven decisioning and creating stronger links between customer experience and commercial outcomes. This could mean helping a client simplify fragmented marketing operations, build an AI-enabled content and personalisation model, create a clearer measurement framework, redesign governance across markets and agencies, or identify new growth opportunities in changing customer segments.
Across every engagement, the aim is the same: to build the systems, capabilities and rhythms that help clients adapt faster, spend more effectively, prove impact and scale growth.
Let's talk
Connect with our Consulting experts to build your solutions for growth.
CLIENT CHALLENGE
We know marketing needs to move faster and work harder, but our operating model hasn’t kept pace with our customers, channels or technology.
HOW WE HELP
Many marketing organisations are being asked to deliver more growth, more efficiency and more accountability without the structures, processes or capabilities to keep up. Enterprise Solutions Consulting helps CMOs transform how marketing works redesigning operating models, workflows, partner ecosystems, governance and capabilities so marketing can move faster, connect better with customers and create measurable business value.
- Operating Model
- Governance
- Cross‑Functional
- Transformation
- Growth Agenda
- Marketing Transformation
- Customer Journey
- Martech
- Content Operations
- Agency Model
CLIENT CHALLENGE
We need to find new sources of growth, organise our business and portfolio to capture it and build the systems and strategies to sustain that long term.
HOW WE HELP
Growth is increasingly harder to find and unlock. Fragmented markets, changing customer expectations, rising competition and pressure on investment are stalling business performance. Enterprise Solutions Consulting helps clients define where growth will come from and what needs to transform to capture it. From product-market fit to value propositions, service design, innovation and new ventures.
- Growth Strategy
- Portfolio Strategy
- Audience Identification
- Demand Frameworks
- Product-Market Fit
- New Market Entry
- Propositions
- Go-to-market
- Market Fragmentation
- Commercial Growth
CLIENT CHALLENGE
We can see the potential of AI, but we’re struggling to move from experiments to practical, governed change across the business.
HOW WE HELP
AI is reshaping how marketing, sales, service, insight and operations work, but many organisations lack the clarity, governance and operating model to scale it responsibly. Enterprise Solutions Consulting helps clients identify high-value AI use cases, redesign workflows, build adoption plans and create the governance needed to turn AI from isolated pilots into enterprise capability.
- AI
- Generative AI
- Enterprise AI
- Workflow Redesign
- Productivity
- Governance
- Automation
- Personalisation
- Content
- Adoption
CLIENT CHALLENGE
We have more data than ever, but we still struggle to make faster decisions, prove impact and know where to invest next.
HOW WE HELP
CMOs need to demonstrate commercial impact while making better decisions across increasingly complex customer journeys and channel ecosystems. Enterprise Solutions Consulting helps clients transform how decisions are made connecting data, measurement, insight, experimentation and performance management so marketing can prove value, optimise investment and continuously improve growth outcomes.
- Data-Driven Decisions
- Measurement
- Marketing Effectiveness
- ROI
- Analytics
- Experimentation
- Attribution
- Performance
- Insight
Core products and services
A new kind of transformation partner that fuses thinking and doing.
Case Study
Updating IKEA's tech and operating model to allow for a stronger, more scalable solution to marketing operations.
