
You Need AI to Grow. And Your AI Needs Better Systems
AI won't fix a broken system. This is how to build one that works.
June 30, 2026

Growth isn't stalling because of bad strategy. Jeff Geheb on why ownership is the real problem, and what to do about it.
Stay ahead of the thinking with insights on experience, commerce, data and AI from the people building the systems behind it.

Transformation programs are running. Budgets are spent. Growth still isn't landing. This is what's getting in the way.