Angélica EscruceriaCEO VML & Ogilvy Colombia
WPP Enterprise Solutions arrives in Colombia
Growth doesn’t depend on having more tools. It depends on having better ideas, well connected.
Pause Loop Video
Event
Location
Av. Cra. 9 #101-67, piso 2, Bogotá D.C.
Type
in-person
On Thursday, someone comes back from an AI forum with twenty ideas. By Monday, in the leadership meeting, each team sees them differently: marketing sees content, technology sees a pilot, finance asks about the return, and sales is still waiting. There’s no shortage of ideas. What’s missing is having everyone in the same conversation.
Is your company having the same conversation?
We watch the same videos, read the same reports, and leave the same forums feeling like everyone else is moving faster than we are. That FOMO is real, but buying one more tool rarely solves it.
The question we want to put on the table is a different one: are business, marketing, sales, production, technology, and finance all talking about the same transformation? When each area moves forward on its own, AI stays stuck in pilots, data stays in reports, and good ideas stay in presentations.
At WPP Enterprise Solutions, that’s exactly where we start. First, we understand what the business wants to achieve and what’s holding it back. Then we design the solution, build it, and stay to operate it alongside the client’s teams, partners, and AI. We don’t sell tools. We connect what’s already there so it can start delivering results.
Join us on November 10 at 8:30 a.m. in Bogotá to continue the conversation over breakfast.
For years, each area could move forward on its own. AI changed that. Without well-orchestrated data, security, budget, and talent that connects teams, no pilot makes it into production. Today, growth is, above all, a team effort.
Six capabilities that talk to each other
What we see at industry forums becomes reality when capabilities work together from the start. Design, build and operate, with one integrated team.
People make the connections.
Las capacidades se conectan cuando las personas se entienden. Por eso trabajamos con talento M-shaped: gente con profundidad en más de una disciplina, que habla el idioma del negocio, de los datos, del mercadeo, de la tecnología y de la creatividad.
Es la estratega que entiende qué puede hacer un modelo de datos, el ingeniero que lee un brief creativo y el creativo que piensa desde el principio en cómo se va a medir su idea. Son quienes convierten lo que se habló en el foro en un plan, y el plan en algo que el cliente puede usar.
Meet Our Speakers
People who connect business, creativity, data, and technology every day.
Luis Fernando DugandChief Strategy Officer, WPP Enterprise Solutions
Gustavo Hurtado SarastiCTO, WPP Enterprise Solutions Andean
Daniel PayanChief Creative Officer, VML
Natalia AcevedoMartech Business Development Manager, WPP Enterprise Solutions
Nicolas DiazGrowth and Marketing Director Latam VML & WPP ES
We’ve saved you a seat at the table
A breakfast to leave with less FOMO and more clarity on what your company can do on Monday.
