WPP Enterprise Solutions at Adobe MAX 2026 | Miami Beach
Craft, Chaos, and Creative Intelligence: Elevating the Human Edge with Adobe.
At Adobe MAX, the intersection of technology and creativity accelerates. As a premier global Adobe partner, WPP Enterprise Solutions helps the world’s leading brands bridge creative craft with enterprise-grade AI—scaling production without losing the human soul.
Join us across MAX week: hear from our creative and data pioneers on stage, unwind at our private rooftop sunset reception at Watr before the Adobe BASH, and connect 1:1 with our leadership team.
Golden Hour Over South Beach
Join WPP Enterprise Solutions for an exclusive sunset reception atop the 1 Hotel South Beach. Connect with senior creative directors, martech leaders, and Adobe innovators over premium cocktails, light bites, and panoramic ocean views.
Before heading out to the legendary Adobe BASH party, take a breather, network with our global team, and enter our exclusive event raffle:
Featured Giveaway: Every registered guest receives an entry into our live drawing to win a pair of Ray-Ban Meta Smart Glasses.
When: Wednesday, November 11, 2026 | 7:00 PM – 9:00 PM EST
Where: Watr at the 1 Rooftop (1 Hotel South Beach, 2341 Collins Ave, Miami Beach)
The Vibe: Relaxed rooftop cocktails, ocean breeze, and pre-BASH networking
Admission: Invitation-only. RSVP required below.
On Stage at MAX
Speakers:
Emma Chiu, Global Director, VML Intelligence
Jason Carmel, Global Creative Data Lead, WPP Enterprise Solutions
Date & Time: Tuesday, November 10 | 5:15 PM – 6:00 PM EST
Product: Creative Cloud
Description:
76% of people globally say few brands stand out in today's algorithmic landscape. In a flood of synthetic content, the ultimate creative advantage belongs to our unpredictable human spirit. Join Emma Chiu and Jason Carmel to explore how to design workflows that amplify originality rather than conformity.
Key Takeaways:
How to structurally design creative friction into workflows to generate unique ideas.
Emerging 2027 consumer trends that break through algorithmic noise.
Preserving authentic brand craft and human expression while scaling with AI.
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Speakers:
Mark Mordecai, Lead Designer – AI Innovations & Design Craft, WPP Enterprise Solutions
Date & Time: Wednesday, November 11 | 2:15 PM – 2:45 PM EST
Product: Photoshop, Creative Cloud, Adobe Firefly
Description:
Move beyond one-shot prompting with a thinking-led approach to generative visual content. Learn how to apply the RASA framework (Research, Analysis, Structure, Application)—a repeatable method grounded in classic creative training—to direct AI imagery with intent and elevate your campaign results.
Key Takeaways:
Shifting from prompt-first thinking to intentional, directed AI visual generation.
Live demonstration of the four-step RASA creative method.
Applying classic design principles to elevate your Firefly and Photoshop outputs.
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Two Powerhouses. One Connected Creative Engine.
As a premier global Adobe partner, WPP Enterprise Solutions brings together creative craft, data engineering, and enterprise cloud architecture. Discover how we help the world’s leading brands orchestrate modern Content Supply Chains, unlock real-time intelligence with Adobe Experience Platform (AEP), and scale production-grade generative AI with Adobe Firefly.
Unlock the Value Trapped in Your Creative Stack: Request a 1:1 Meeting
From platform transformation to customer experience, we help enterprise teams design systems that scale, connect and perform.
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