Commerce and the Connected Consumer: Next-Gen Experiences
Discover how to modernize your storefront performance, scale your product catalog and drive conversions with Adobe Commerce Optimizer without a costly re-platform.
Modernizing digital commerce shouldn't require starting from scratch. Today's businesses face immense pressure to deliver rapid, personalized storefronts, yet are often held back by legacy system constraints and complex catalog structures.
WPP Enterprise Solutions’ 2025 Future Shopper report confirms that 53% of global shopping remains online, the same is in 2024, with 42% of all online sales via mobile, that’s up from 36% in 2024. Y
et, traditional monolithic systems make agility expensive and slow. Adobe Commerce Optimizer acts as a bridge, allowing brands to implement Edge Delivery Services (EDS) and a Composable Catalog Service on top of existing back-ends like Salesforce or SAPwithout a full, risky re-platform. By adopting this API-first, platform-agnostic approach, businesses can scale performance, integrate AI-driven merchandising and achieve rapid ROI.
As one of a select few agencies chosen to pilot Adobe Commerce Optimizer, WPP Enterprise Solutions combines our Journey-Driven Development (JDD) with deep Adobe expertise to deliver scalable, flexible customer experiences that grow business value.
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Frequently Asked Questions
*Data referenced from WPP Enterprise Solutions’ 2025 Future Shopper report.
Luis Fernandez is the Executive Director of Technology for WPP Enterprise Solutions North America. He specializes in helping enterprises architect and deliver scalable, headless, and API-first commerce solutions that drive commercial growth and digital modernization.