Salesforce Webinar: Bridging Marketing Cloud to Agentforce: Tips & Tricks
Download the on-demand Salesforce webinar with Leandro Ribeiro and discover practical ways to bridge Marketing Cloud to Agentforce without starting over.
Your next Agentforce win may already be hiding inside Marketing Cloud. See low-lift ways to unlock AI capabilities without disrupting what already works.
What if the fastest path to Agentforce isn’t a major migration? In this on-demand webinar, Leandro Ribeiro shows Marketing Cloud teams how to unlock next-generation AI capabilities through practical, low-lift use cases—while keeping the campaigns, workflows and investments that already work.
Marketing Cloud teams are under pressure to do more with the technology they already own while preparing for an AI-driven future. But moving toward Agentforce does not have to mean ripping out what works or waiting for a major transformation program.
In this practical on-demand session, Leandro Ribeiro explores how Marketing Cloud Engagement users can begin unlocking next-generation Agentforce capabilities through focused, low-lift use cases. The goal: identify where AI can add value now, keep existing campaigns running and build the data and process foundations needed for what comes next.
You’ll see how Agentforce can surface capabilities teams may not realize they already have, make complex marketing processes more intuitive, and help turn campaign learnings into smarter future actions. Download the webinar now and discover where your first Agentforce opportunity could be hiding.
Download the webinar now and discover where your first Agentforce opportunity could be hiding.
What You’ll Discover
Why moving toward Agentforce can be an adoption journey—not a forced Marketing Cloud migration.
Low-lift use cases that can introduce next-generation capabilities while existing campaigns continue to run.
How Agentforce can help Marketing Cloud teams uncover and use capabilities that may already exist inside the Salesforce ecosystem.
Why first-party data, data readiness and governance matter before AI can deliver meaningful value.
A more human way to think about agents: start with the people, decisions and workflows that need help—not with automation for automation’s sake.
Practical ideas for building an Agentforce-ready foundation even if your organization is not ready to scale AI today.
Meet Your Host
Leandro Ribeiro — Chief Growth & Innovation Officer, WPP Enterprise Solutions
With 15 years of Salesforce Marketing Cloud experience, Leandro brings the perspective of a software developer turned growth leader. In this session, he cuts through the complexity around Marketing Cloud, Marketing Cloud Next and Agentforce to focus on one question: where can teams create useful, measurable value without starting over?
Expect practical guidance, real-world patterns and ideas designed to help Marketing Cloud teams move from “we should be doing more with AI” to a clearer first step.