Salesforce Webinar: From Data to Revenue: Compra Agora’s B2B Growth Engine
Download the on-demand webinar to see how Compra Agora, a Unilever company, connects CDP, CRM and real-time personalization to drive B2B growth.
What changes when scattered customer data becomes one growth engine? See how Compra Agora connects data, CRM and personalization to turn insight into revenue.
More data does not automatically create more growth. The advantage comes from connecting it. In this on-demand Salesforce webinar, discover how Compra Agora, a Unilever company, brings CDP, CRM and real-time personalization together to increase customer value, improve conversion and scale smarter B2B experiences.
B2B organizations often have the data they need—but it lives across platforms, teams and touchpoints. The result is fragmented customer understanding, disconnected experiences and missed opportunities to turn insight into revenue.
In this on-demand session, Grazielle “Grazi” Sbardelotto opens with a practical look at what it takes to move from scattered data to an integrated growth engine. Then, Grazi hosts a Q&A with Compra Agora, a Unilever company, exploring how the business connects CDP, CRM and real-time personalization to create smarter B2B customer experiences.
The conversation goes beyond technology. It looks at how connected data can help teams recognize customer needs sooner, personalize engagement in the moment, improve conversion and build greater customer value over time.
B2B organizations often have the data they need—but it lives across platforms, teams and touchpoints. The result is fragmented customer understanding, disconnected experiences and missed opportunities to turn insight into revenue.
In this on-demand session, Grazielle “Grazi” Sbardelotto opens with a practical look at what it takes to move from scattered data to an integrated growth engine. Then, Grazi hosts a Q&A with Compra Agora, a Unilever company, exploring how the business connects CDP, CRM and real-time personalization to create smarter B2B customer experiences.
The conversation goes beyond technology. It looks at how connected data can help teams recognize customer needs sooner, personalize engagement in the moment, improve conversion and build greater customer value over time.
What You’ll Discover
How to turn disconnected customer data into a more unified B2B growth engine.
The roles CDP and CRM can play in creating a clearer, more actionable customer view.
How real-time personalization can move B2B engagement from broad campaigns to more relevant experiences.
Why connected data can help improve customer value and conversion—not just reporting.
What it takes to scale personalization without creating another layer of disconnected technology.
Lessons from Compra Agora’s journey that marketing, CRM, data and digital leaders can take back to their own teams.
Presentation + Customer Q&A with Grazielle “Grazi” Sbardelotto — WPP Enterprise Solutions
Grazi opens the webinar with a focused presentation on the shift from fragmented customer data to connected, revenue-driving experiences.
She then hosts a Q&A with Compra Agora, a Unilever company, to explore the realities behind building a B2B growth engine: connecting data, activating customer intelligence, personalizing experiences in real time and scaling what works.
Previous session materials identify Thaise Hagge as the Compra Agora participant; her role should be confirmed before publication.