Salesforce Webinar: How to Operationalize Agentforce Across Sales, Service & Marketing
Watch the on-demand webinar to learn how to operationalize Salesforce Agentforce across sales, service and marketing with WPP Enterprise Solutions.
Agentforce pilots are easy to start. Scaling them across teams is harder. Learn what it takes to move from isolated use cases to an operating model.
The real Agentforce challenge starts after the pilot. In this on-demand webinar, WPP Enterprise Solutions leaders explore how to turn promising AI use cases into a coordinated approach across sales, service and marketing—without creating another layer of disconnected technology, ownership or customer experience.
Launching an Agentforce use case in one team is one thing. Making agents work consistently across sales, service and marketing is where the bigger operating challenge begins.
The session opens with a 15-minute presentation from Leo Ortega, Director of Technology & Innovation at WPP Enterprise Solutions, focused on what organizations need to think through as Agentforce moves from experimentation toward day-to-day operations.
Leo then joins Penny Townsend and Mark Bartlett for a panel discussion on the decisions that can make or break scale: where agents should sit in the customer journey, how teams coordinate ownership, how data and systems connect across functions, and how organizations can prioritize use cases without building isolated AI experiences.
Watch and download the webinar to explore what an Agentforce operating model could look like across your business.
What You’ll Explore
How to move from isolated Agentforce pilots toward a more connected cross-functional operating model.
Where Agentforce can create value across sales, service and marketing—and where coordination matters most.
How to think about ownership, governance and human-to-agent handoffs as AI becomes part of everyday workflows.
Why connected data and integrated systems are critical when agents need to work across multiple customer touchpoints.
How to prioritize use cases so teams focus on measurable business value rather than AI for AI’s sake.
Practical questions leaders should ask before scaling Agentforce across functions.
A 15-minute presentation and panel discussion with:
Leo Ortega, Director of Technology & Innovation, WPP Enterprise Solutions; Penny Townsend, Director, Salesforce Alliance EMEA Growth, WPP Enterprise Solutions; and Mark Bartlett, Executive Director, Technology, Technology & Innovation, WPP Enterprise Solutions
Leo opens the session with a focused view on what it takes to operationalize Agentforce beyond the pilot stage. Together, the panel explores the technology, operating-model and cross-functional questions organizations need to solve as Agentforce expands across sales, service and marketing.