Salesforce Webinar: Unlocking Marketing Cloud’s Potential
Watch the on-demand webinar with Leandro Ribeiro and Diego Higuera to learn what top teams do differently with Salesforce Marketing Cloud.
You invested in Salesforce Marketing Cloud to drive better customer engagement—but are you using its full potential? Watch this on-demand webinar with WPP’s Leandro Ribeiro and McDonald’s Diego Higuera for practical ways to close the gap between what your platform can do and what your team is using today.
Salesforce Marketing Cloud is powerful, but many teams still struggle with tooling overwhelm, stalled implementations, knowledge gaps, underused first-party data and unclear ROI. In this on-demand session, Leandro Ribeiro and Diego Higuera unpack how leading teams turn the platform from a live tool into an active growth engine.
The webinar explores Marketing Cloud Engagement and Marketing Cloud Next, why the path forward is adoption rather than forced migration, and how organizations can introduce new capabilities while keeping existing campaigns running. Diego also shares an enterprise perspective on customer engagement, first-party data strategy and AI-powered features in Marketing Cloud Next.Watch and download the on-demand webinar now to see what top teams do differently and identify practical opportunities inside your existing Salesforce Marketing Cloud investment.
What You’ll Learn
The Marketing Cloud utilization gap: why many organizations use only 30–40% of what the platform can do.
Adoption, not migration: how Marketing Cloud Engagement users can access next-generation capabilities at their own pace.
First-party data: how to treat customer data as a strategic asset for better targeting and engagement.
Five practical checks you can run now across Data Extensions, Journey Builder, Sender Authentication, Einstein features and deliverability health.
A simple Discover, Define, Deliver approach for identifying quick wins, prioritizing use cases and turning opportunities into measurable action.
Meet the Speakers
Leandro Ribeiro — Chief Growth & Innovation Officer, VML | WPP. Leandro brings 15 years of Salesforce Marketing Cloud experience and a growth-focused perspective on how brands can unlock more value from the platform.
Diego Higuera — Director of Customer Acquisition & Engagement, McDonald’s LATAM. Diego joins the conversation to share what enterprise-scale customer engagement looks like in practice, including first-party data strategy and AI-powered capabilities in Marketing Cloud Next.