Shopify Webinar: Agentic Readiness: Is Your Commerce Stack Built for What’s Coming?
AI agents are changing how products get discovered, evaluated and bought. See how Shopify can help brands build a commerce foundation ready for what comes next.
Agentic readiness is becoming a commerce-stack requirement, not a future experiment. In this on-demand Shopify webinar, WPP Enterprise Solutions leaders explore how Shopify helps brands prepare for AI-led discovery and buying—and what still needs to change across data, content, experience and operations.
AI agents are becoming a new gateway to commerce. They can interpret intent, compare products, recommend options and increasingly help customers move toward purchase. That changes what a commerce stack has to do.
Shopify gives brands a strong foundation for this shift through commerce capabilities designed to make products, inventory, pricing and checkout more accessible across emerging AI-led experiences. But platform capability alone is not the same as readiness. Brands still need clean product data, clear policies, trustworthy content, connected systems and an experience designed for both humans and agents.
The session opens with a 20-minute presentation from Sam El-Yafi, Account Director, Client & Business Leadership at WPP Enterprise Solutions, unpacking what agentic readiness looks like and where Shopify can accelerate the journey.
Kaila Christoff then leads a panel with Sam, Scott Armstrong, Molly Schonthal and Brian Yamada on how brands can assess readiness, close the gaps and prepare for the next commerce channel.
What Agentic Readiness Looks Like on Shopify
How Shopify can provide the commerce foundation for AI-led discovery, recommendation and transaction.
What brands still own: product data quality, structured content, policies, trust signals, integrations and customer experience.
Why a store can be technically enabled for AI commerce but still fail to be understood, trusted or chosen by an agent.
How protocols such as UCP fit into a broader agent-ready commerce architecture.
Where PXM, catalog governance and machine-readable product information become critical as AI interprets the offer.
How to assess your current stack, identify the biggest blockers and prioritize practical readiness improvements.
What brands can start doing now to make Shopify experiences more agent-friendly without rebuilding everything.
20-Minute Presentation + Expert Panel
Presentation:
Sam El-Yafi — Account Director, Client & Business Leadership, WPP Enterprise Solutions
Sam opens with a 20-minute presentation on agentic readiness, the commerce capabilities brands will need and how Shopify can help create the foundation for AI-led shopping.
Panel discussion hosted by:
Kaila Christoff — Chief Experience Design Officer, WPP Enterprise Solutions
Panelists:
Sam El-Yafi — Account Director, Client & Business Leadership, WPP Enterprise Solutions
Scott Armstrong — Shopify Lead, UK, WPP Enterprise Solutions
Molly Schonthal — Managing Director, Account & Business Leadership, WPP Enterprise Solutions
Brian Yamada — Chief Innovation Technology Officer, WPP Enterprise Solutions
Together, the panel explores how brands can move from “AI is coming” to a practical Shopify readiness plan across technology, product experience, customer experience and operating model.