Why Staying In Your Lane is Killing Growth

Efficiency may help businesses move faster, but it doesn’t always lead to growth. As AI continues to optimize how work gets done, the challenge is to balance efficiency with the human instinct to explore, connect, and question. In this article on The Drum, Brent Taylor, CEO WPP Commerce & Global Commerce Lead, WPP Enterprise Solutions, explores why curiosity is not a peripheral virtue but the heart of growth, and why the companies best positioned for it may not be the ones with the most tightly defined lanes, but the ones that know when to let people cross them. The organizations that keep growing, he argues, will be those with enough structure to create accountability and enough openness to let ideas, people, and questions move through the system.