WPP named a Strong Performer in Loyalty Services, Q4 2026
Evaluation by Independent Research Firm
WPP announced today that it has been named a Strong Performer in The Forrester Wave™: Loyalty Services, Q4 2026, receiving the highest score possible in the customer experience design, customer data privacy and partner ecosystem criteria.
WPP provides loyalty services through WPP Enterprise Solutions, bringing together capabilities across customer experience, commerce, data and technology to help brands build deeper, more valuable relationships with their customers.
Trust is fundamental to building lasting customer relationships, which is why we’re proud to see our strengths in customer experience design, customer data privacy and our partner ecosystem recognised by Forrester. Bringing those capabilities together helps us create experiences that are valuable to customers while giving our clients the confidence to build deeper relationships with them.
The Forrester report noted: “Customers praise WPP for its CX expertise, proactive insight, responsiveness, and embedded partnership.”
Technology alone doesn’t create loyalty. The opportunity lies in how brands connect their data, technology and customer experiences to build relationships that are distinctly theirs. We’re helping clients turn their own data and intelligence into more relevant, connected experiences at scale.
Subscribers to Forrester can access the complete report here.
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