WPP Enterprise Solutions at Braze Forge 2026
At Braze Forge 2026, we explored how AI, data, personalisation and loyalty are shaping the future of customer engagement and unlocking new opportunities for brands to drive meaningful growth.
As a Diamond Sponsor at Braze Forge 2026, WPP Enterprise Solutions connected with leaders across CRM, loyalty, data, AI and customer experience to explore how brands can turn customer insights into measurable growth.
Through our dedicated lounge, speaking sessions and industry conversations, we shared perspectives on the future of personalization, agentic experiences, loyalty and customer engagement.
Thank you for connecting with us at Braze Forge 2026!
Throughout Braze Forge 2026, WPP Enterprise Solutions showcased how we help leading global brands design, build and operate growth systems powered by first-party data, AI and modern customer engagement platforms. From strategic transformation to platform modernisation, we connected with industry leaders to explore new opportunities to unlock value from Braze and accelerate business growth.
WPP Enterprise Solutions Lounge
Our dedicated lounge in the Expo Hall served as a hub for meaningful conversations, bringing together clients, partners and industry leaders to exchange ideas, explore our latest thinking and discuss opportunities to accelerate growth through customer engagement innovation.
Speaking Sessions & Industry Discussions
Our experts took the stage at Braze Forge 2026, sharing insights on personalisation, loyalty, AI, customer experience and digital transformation.
Smarter Together: BrazeAI Operator™ and Personalization in the Age of AI
Paul Cater, Global Braze Practice Lead, explored how BrazeAI Operator™ and AI-powered personalisation are transforming customer engagement, enabling brands to deliver smarter, more relevant experiences at scale.
Forging the Future of Fandom with Braze
Celine Kristensen, Global Head of Growth, WPP Enterprise Solutions, discussed how brands can strengthen fan engagement, build lasting loyalty and create more meaningful customer experiences through data-driven personalization and Braze.
Thought Leadership & Client Stories
Throughout the event, we highlighted real-world examples of how WPP Enterprise Solutions helps brands navigate platform migrations, strengthen loyalty programmes, activate first-party data, accelerate AI adoption and transform customer engagement at scale.
How WPP Enterprise Solutions Can Help
Whether you're evaluating a migration, scaling a loyalty programme, operationalising AI, or looking to create more value from your customer data, WPP Enterprise Solutions helps brands turn customer engagement into a growth engine.
As Braze's Global Strategic Partner, we work with organisations across every stage of maturity, from strategy and value engineering through implementation, activation and ongoing operations. Our teams help clients connect CRM, loyalty, first-party data, AI and customer experience into a single growth system designed to drive measurable business outcomes.
