WPP Enterprise Solutions Leaders Recognized by Computing

The Tech Women Celebration 50 is Computing UK’s annual showcase of the women whose ideas, determination and leadership are making a difference across the industry — fifty women, fifty stories, and plenty of reasons to feel optimistic about tech.  

Now in its latest edition, the Tech Women Celebration 50 goes beyond a conventional power list. It brings together people at different stages of their careers, highlighting impact wherever it is happening. 
 
The 2026 cohort includes developers, data scientists and specialists working across AI, cloud and cybersecurity, as well as established technology leaders. What connects them is not a job title, but the example they set for others.

Daisy Binks, Lead UX Designer  

Using her background in product design, Daisy helps senior leaders and clients explore how new technologies can solve real customer and business problems.  

Daisy was recognized for establishing a way of turning emerging technology into meaningful, commercially credible opportunities for WPP Enterprise Solutions and its clients. Rather than starting with the technology, she begins with a customer or business problem, working across the space between CMO and CTO to connect customer needs, commercial ambition, experience design, data and engineering. Her work on Digital Product Passports is a standout example: where others saw a future compliance challenge, Daisy reframed DPPs as an opportunity to improve customer experiences, build trust, support circular services and create new sources of value. The work secured internal backing and has opened conversations with enterprise clients, giving them a tangible way to move beyond compliance.  

Daisy’s approach now extends to generative UI, agentic commerce and AI-assisted delivery, demonstrating her ability to spot emerging opportunities and turn them into propositions that clients can understand, invest in and deliver. 

Emily Perowne, Director of Quality Assurance  

With over 18 years in the industry, Emily has built a global, integrated QA function spanning India, Poland, Portugal, Hungary, and the UK.  

Emily was recognized for leading a major restructure that moved the business from distributed offshore teams to a single delivery centre in India. Not only did like-for-like QA resource costs fall by 12%, but the team in India grew by 110% over the following 12 months and the approach became a blueprint for transformational change elsewhere in the organization. Emily is also a champion of AI tooling, regularly presenting to the whole business of more than 500 people on getting the most from the tools available. She is an early adopter and participates in AI guilds and working groups spanning business units well beyond QA. 

Looking to the next five years, Emily is considering how agents and people will work together, which skills and roles will flourish, and how to build the very best agentic teams.