WPP Enterprise Solutions Recognized as a Leader in IDC MarketScape for AI-Enabled Adobe Professional Services
WPP has been recognised as a Leader in the IDC MarketScape: Worldwide AI-Enabled Adobe Professional Services 2026 Vendor Assessment (doc # US54114626, October 2026). The report noted: “For this assessment, based on conversations with WPP's clients, the three areas where on average clients commended the vendor highly were for people quality, for willingness to challenge clients, and for client willingness to recommend it as vendor.”
Our partnership with Adobe is about bringing together the best of our respective capabilities to help clients navigate a rapidly changing marketing landscape. To us, this recognition reflects the strength of that partnership and our shared focus on helping brands use AI and technology to create more connected customer experiences and drive growth.
What sets WPP Enterprise Solutions apart is our ability to bring together technology, data, experience and creativity around the needs of our clients. We believe being recognised as a Leader reflects the depth of our Adobe expertise and, most importantly, the quality of our people and the partnerships they build with clients every day.
The report also noted: “WPP Enterprise Solutions is potentially a good choice for organizations looking for a strong-minded partner with a wide breadth and depth of consulting and implementation capabilities across multiple corporate domains including marketing, advertising, sales, and commerce.”
The recognition follows the expansion of WPP’s longstanding global partnership with Adobe earlier this year, bringing together our AI, data and technology capabilities to help clients transform their marketing operations.
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About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.