WPP Enterprise Solutions and Sitelucent partner to turn digital shelf insights into action
Amsterdam (September 01, 2026) - WPP Enterprise Solutions and Sitelucent have today announced a partnership to help brands improve how their products perform across online retailers and marketplaces. By combining WPP Enterprise Solutions' world-class strategic execution with Sitelucent's digital shelf insights, the partnership offers e-commerce brands reliable and actionable insights into their performance, helping them stop revenue leakage and optimise for growth.
Closing the gap between analytics and action
Modern e-commerce brands often struggle with a fragmented workflow: sourcing digital shelf analytics from one platform while relying on separate agencies to execute changes. This gap creates delayed reactions, inaccurate product pages, and lost revenue.
The new WPP Enterprise Solutions and Sitelucent partnership solves this friction.
Sitelucent's customisable platform automatically detects retail gaps, such as out-of-stock items, price discrepancies, and content inaccuracies, while WPP Enterprise Solutions' teams immediately deploy AI-driven content updates and strategic optimisations to act on them.
Key benefits of this partnership for e-commerce leaders
Revenue protection and growth: Identify and address issues affecting conversion, including availability, pricing and search visibility, while uncovering opportunities to improve performance across search, content and assortment.
Competitive intelligence: Gain clear, automated insights into search performance, share of voice, and content quality to understand exactly how your brand compares to the market.
Brand compliance at scale: Automatically validate product claims, imagery, and product data across global retail channels to ensure total consistency.
Operational efficiency: Remove the burden of manual tracking, allowing search and brand teams to focus on strategy, retail media, and product experience management (PXM).
Partnering with WPP Enterprise Solutions perfectly complements our digital shelf intelligence with their world-class execution capabilities. Our platform shows brands where revenue leaks away and where new revenue can be created; WPP Enterprise Solutions turns those insights into live optimisations at scale.
Sitelucent is a great addition to WPP Enterprise Solutions' existing digital shelf capabilities, combining actionable insights with better execution across every shelf and market worldwide. As an independent provider, it also helps us support customers in building in-house digital shelf capabilities.
Get started: complimentary digital shelf scan
To help brands identify hidden revenue leakage, WPP Enterprise Solutions and Sitelucent are offering a complimentary digital shelf scan. The scan provides a complete assessment of your PDP performance, persona-based insights and a brand compliance check.
Claim your free digital shelf scan
Includes a complete assessment of your PDP performance (listing, availability, content, ratings & reviews), persona-based insights, and a brand compliance check.
About WPP Enterprise Solutions
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. It is the business transformation unit of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and its agentic AI marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, visit enterprisesolutions.wpp.com and follow on LinkedIn.
WPP Enterprise Solutions contact: Leanne Rathore, Marketing Manager, leanne.rathore@es.wpp.com
About Sitelucent
Sitelucent is a Digital Shelf Analytics platform that helps brands take control of their online shelf and drive revenue. The platform shows brands, daily, what consumers actually see across thousands of e-retail and marketplace sites worldwide. With these insights, brands stop revenue leakage and optimise their digital shelf to create new revenue. Sitelucent works with leading brands across consumer electronics, home and living, health and personal care, DIY, luxury goods and FMCG, and is headquartered in the Netherlands. For more information, visit www.sitelucent.com and follow Sitelucent on LinkedIn.
Sitelucent contact: Willem Swinkels, Account Executive, willem.swinkels@sitelucent.com