Commercetools
Build flexible, scalable and AI-ready commerce solutions that help your business modernize faster and adapt across channels, regions and models.
Introduction
Enterprise commerce has outgrown the monolith. Customers expect continuity across every channel, AI agents are entering the buying journey and growth depends on how fast your stack can adapt.
WPP Enterprise Solutions and Commercetools combine a composable, agent-ready commerce platform with the strategy, experience design and engineering depth to put it to work. We help enterprises replace legacy constraints with modular foundations, unifying B2C, B2B and D2C, scaling across regions and brands and preparing commerce for an agentic future built on conversational discovery, AEO and autonomous transactions.
One partnership. End-to-end ownership: from commerce strategy and composable architecture through to creative, content and continuous optimization.
Let's Talk
Connect with our partner team to build your solutions for lasting growth.
How we can help
CLIENT CHALLENGE
Our commerce stack can't keep up with how the business needs to move.
HOW WE HELP
We replace rigid, monolithic platforms with composable architectures on Commercetools, designed around your operating model, not the vendor's. The result: faster releases, lower TCO and the freedom to add or swap components without rebuilding the core.
- AI-ready commerce
- Omnichannel
- Commerce Modernization
- Scalable Architecture
- B2B Commerce
- Unified Commerce
CLIENT CHALLENGE
We're scaling across brands, regions and B2B. The experience is fragmenting.
HOW WE HELP
One platform, many models. We help global enterprises run B2B and D2C from a unified Commercetools core. Localizing experience, pricing and merchandising at the market level while keeping operations, data and governance consolidated. Built once, deployed everywhere.
- B2B commerce
- D2C
- Global rollout
- Localisation
- Multi-brand
- Unified commerce
CLIENT CHALLENGE
AI agents will shop our products before our customers do. Are we ready?
HOW WE HELP
Commercetools' agentic infrastructure, including AgenticLift, Commerce MCP and AI Hub, makes your catalog, pricing and transactions machine-readable for AI. We bring the strategy, content structure and AEO discipline to make sure your brand is findable, recommendable and shoppable by agents and humans alike.
- Agentic commerce
- AEO
- Conversational commerce
- AI Hub
- Commerce MCP
- AgenticLift
