Optimizely

WPP Enterprise Solutions partners with Optimizely to orchestrate seamless digital experiences across content, commerce, experimentation and personalization.

Introduction

WPP Enterprise Solutions has partnered with Optimizely since 2006 to help global brands build seamless digital experiences. We connect content, commerce, experimentation and personalization into one orchestrated customer journey.

Strategy, customer experience, systems integration and optimization expertise come together to accelerate your transformation. With 40+ completed Optimizely projects and 70+ practitioners across five global Centers of Excellence, we deliver scalable, future-ready experiences for enterprise teams. The result: more relevant journeys, higher conversion, and faster time to value.

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How we can help

CLIENT CHALLENGE
We're running tests, but we still can't see what's working across our digital experience.
HOW WE HELP
WPP Enterprise Solutions and Optimizely connect your CMS, commerce, A/B testing and personalization into one platform. With 18+ years of partnership and 40+ projects delivered, we turn experimentation into a flywheel, not a one-off campaign. The result: more relevant journeys, higher conversion, faster learning cycles.
- Digital Experience Platform
- Personalization
- CMS
- Customer Experience
CLIENT CHALLENGE
Every experiment we run lives in a silo, we can't compound what we learn.
HOW WE HELP
Optimizely's experimentation and feature testing tools turn every release into a learning moment. WPP Enterprise Solutions designs the testing program, so insights compound across teams instead of getting trapped in inboxes. The outcome: faster decisions, sharper personalization and a culture that learns.
- Experimentation
- A/B Testing
- Optimization
- Feature Experimentation
CLIENT CHALLENGE
Our commerce and content stack feels stitched together, and it's slowing us down.
HOW WE HELP
WPP Enterprise Solutions modernizes B2B and B2C commerce on Optimizely. We migrate legacy DXPs, unify content and commerce on one platform and shift teams to a composable foundation built for change. ACCO Brands EMEA saw a 32% lift in conversion clicks after our work, proof the rebuild pays back.
- Commerce Transformation
- DXP Migration
- B2B Commerce
- B2C Commerce