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Talon.One

The WPP Enterprise Solutions and Talon.One partnership uses flexible loyalty, personalized promotions and offer management to drive growth.

Introduction

Most promotion strategies still depend on margin-draining discounts. WPP Enterprise Solutions and Talon.One help you do better.

Talon.One unifies loyalty, personalized promotions and offer management in one incentives engine, built for enterprise scale and security. The WPP Enterprise Solutions and Talon.One partnership brings customer experience, commerce and brand strategy expertise to design incentive experiences that are commercially effective, audience-relevant and distinctive. The outcome: promotions that drive repeat purchase, lift basket size, build long-term loyalty and protect margin.

Let's Talk

Connect with our partner team to build your solutions for lasting growth.

How we can help

  • CLIENT CHALLENGE

    Our promotions rely too heavily on discounts.

    HOW WE HELP

    WPP Enterprise Solutions and Talon.One help your team use creative, non-financial value to build differentiated promotions that drive engagement, brand salience and long-term loyalty.

    • Promotions
    • Loyalty
    • Offer management
    • Creative currencies
    • Customer engagement
    • Brand Salience
  • CLIENT CHALLENGE

    Our loyalty program can't keep up with our markets, or our security requirements.

    HOW WE HELP

    Talon.One provides flexible incentives infrastructure for enterprise teams, while WPP Enterprise Solutions helps design customer-centric experiences that can scale across channels and markets.

    • Personalization
    • Security
    • Omnichannel
    • Scalable Offers
    • Incentive Engine
    • Enterprise Loyalty
  • CLIENT CHALLENGE

    Our incentives need creative value beyond price cuts.

    HOW WE HELP

    The Creative Currencies report can help your team to use non-financial value in promotions, supported by research from 1,800 consumers across six global markets.

    • Creative Currencies
    • Consumer Research
    • Non-financial Value
    • Promotion Strategy
    • Loyalty Growth

Meet the growth experts

  • Portrait of Celine Kristensen
    Celine KristensenGlobal Head of Growth, WPP Enterprise Solutions | MAP
  • Portrait of Gareth Osborne
    Gareth OsborneChief Technology Officer, EMEA
  • Portrait of Mark Bartlett
    Mark BartlettExecutive Lead, Solutions Consulting

Frequently Asked Questions