Ab Gaur

Ab Gaur is the APAC Lead for WPP Enterprise Solutions. Throughout his career, he has helped some of the world’s leading brands harness technology, data and customer experience to build stronger, more valuable relationships with their customers, guided by one constant principle: the client and the brand sit at the center of every decision.

At WPP Enterprise Solutions, Ab leads the practice across Asia Pacific, unifying consulting, customer experience, CRM and loyalty, commerce, engineering, and content transformation capabilities to help enterprises turn transformation investments into measurable growth.

In 2006, Ab founded Verticurl, a customer technology company that quickly grew to operate across more than 18 countries and 16 markets, delivering thousands of CRM programs for global brands. Following Ogilvy’s acquisition of a majority stake in 2013, Ab continued to lead the global business, ultimately integrating Verticurl into the broader WPP Enterprise Solutions offering.

Ab also served as Ogilvy’s Global Chief Technology & Data Officer from 2023 to 2025 and was a member of the worldwide Executive Committee for three years. During that time, he established and led Ogilvy’s Marketing Technology Centre of Excellence, bringing together more than 1,500 specialists across Adobe, Salesforce, Oracle, Sitecore and other leading platforms into a unified global capability serving the network’s largest clients.

Beyond work, Ab is an avid sports fan who harbors a long-standing dream of one day owning a football club - an ambition he concedes sits somewhere between “optimistic” and “requires winning several lotteries in a row.” Until then, he makes do with shouting tactical advice at the television.