Insight
Why Enterprise Transformations Fail to Produce Growth (And Why No One Owns the System)
Growth isn't stalling because of bad strategy. Jeff Geheb on why ownership is the real problem, and what to do about it.
June 30, 2026
Alan Davies
Global Consulting Lead
Alan Davies is the Consulting Lead for WPP Enterprise Solutions. He helps organizations address growth, transformation, and performance challenges across marketing, customer experience, product, sales, data and AI.
With more than 25 years of experience spanning corporate strategy, digital transformation, and operating model design, Alan has worked with some of the world’s largest global organizations to turn strategic ambition into practical change. His focus is on helping clients redesign the systems of marketing - aligning people, technology, data and ways of working to improve performance and create sustainable competitive advantage.
At WPP Enterprise Solutions, consultants work with visionary client leadership teams to define transformation priorities, design future operating models and deliver complex change programs that connect strategy with execution.
Originally trained as a physicist, Alan combines analytical rigor with hands-on delivery experience. He holds postgraduate qualifications in management and artificial intelligence from Oxford and Cambridge and has a particular interest in how AI is reshaping corporate operations.
Growth isn't driven by luck or spend alone. It comes from the systems, decisions, and capabilities that shape how a business engages with its market.
Outside of work, Alan is a keen mountaineer and furniture maker, splitting his time between the hills and the workshop.
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