Insight
Why Enterprise Transformations Fail to Produce Growth (And Why No One Owns the System)
Growth isn't stalling because of bad strategy. Jeff Geheb on why ownership is the real problem, and what to do about it.
June 30, 2026
Ben Geheb
Global CX Lead
Ben Geheb leads Customer Experience (CX) at WPP Enterprise Solutions. His focus is on enabling businesses to move from fragmented touchpoints to connected systems that earn attention, build trust and compound value over time.
Partnering with marketing, CX, digital, product and executive leaders, he strives to design experiences that are not just connected but intelligent, powered by AI, built to create resonance in an agentic world and drive measurable performance for the organizations behind them.
Ben brings an unusual combination to this work: an engineer’s instinct for systems, a strategist’s eye for where the real problem lives and a practitioner’s impatience for ideas that don't connect to execution. His background spans automotive, consumer electronics, B2B and retail - industries where the distance between brand promise and lived experience tends to be wide and where closing it has the most commercial consequence.
Ben holds degrees in electrical engineering from the University of Kansas and Purdue University and an MBA from Northeastern University.
When not working or chasing around his two wonderful kids, he can be found out on a run making any excuse to be outside or booking his next vacation.
The opportunity to design, build, and operate intelligent customer experience ecosystems, especially ones that reinforce human connection while driving sustainable business value, has never been more urgent.
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