Insight
Why Enterprise Transformations Fail to Produce Growth (And Why No One Owns the System)
Growth isn't stalling because of bad strategy. Jeff Geheb on why ownership is the real problem, and what to do about it.
June 30, 2026
Clare Lawson
EMEA Lead and Global Chief Client Officer
Clare's aim is to design, build, and operate growth systems that help clients outperform competition and provide solutions to their needs and challenges.
With over 20 years leading teams and businesses in Customer Experience across Ogilvy One and WPP, Clare has a passion for ensuring a brand’s customer experience is seamless, frictionless and memorable from the first touchpoint to the last mile, with a particular focus on the value and impact of creativity. She has worked to transform the total customer experiences of B2B and B2C brands including Formula 1, British Airways, Intercontinental Hotel Group, Lloyds Banking Group, Nestlé and IBM.
Growth is the outcome of a brand and business delivering on its promises versus the competition. In my opinion, excellence in customer experience is the cornerstone of a brand’s growth strategy and that excellence is only achieved through the orchestration of a wide set of capabilities in Commerce, CX, Customer Strategy, Creativity, Data and Technology. That orchestration is an art form, and one we pride ourselves in pursuing to drive a client’s growth agenda.
When she isn’t with clients, Clare can be found on the side of a sports field cheering on her two sons in football, rugby, athletics, or cricket, rain or shine. Off the bleachers, you can find Clare watching Newcastle United or trying to beat her PRs at the gym.
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