Insight
Why Enterprise Transformations Fail to Produce Growth (And Why No One Owns the System)
Growth isn't stalling because of bad strategy. Jeff Geheb on why ownership is the real problem, and what to do about it.
June 30, 2026
Ravi Pal
Global Engineering & Platforms Lead and Chief Technology Officer
Ravi has applied his expertise in digital transformation, engineering, platforms, cloud technologies, AI and enterprise architecture in leading teams to develop breakthrough achievements. These achievements include pioneering IoT and Data Science for consumer insights, establishing innovation hubs and crafting innovative solutions like cutting-edge Data Protection offerings for SAAS.
At WPP Enterprise Solutions, Ravi specializes in helping enterprises navigate the increasing complexity of modern technology landscapes. His approach focuses on eliminating technology debt, integration debt and process debt to empower businesses to realize the full value of their technology investments -championing a shift from project-based thinking to value-driven engineering.
You can’t isolate just technology or just creative or just data. We connect the journey into a cloud-to-customer full-stack technology. We don’t just ship and leave —we ship, we sit there, and we create the outcome and value with you. It is only when you put those things together that you are actually able to move forward.
Utilizing his collaborative leadership style and entrepreneurial mindset, Ravi is helping define a new model for technology transformation that connects strategy, engineering, data, AI and CX to unlock sustainable growth for clients in the AI era.
When he’s not at work, Ravi is usually busy with cricket, tennis, or tinkering with new technologies.
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