Insight
Why Enterprise Transformations Fail to Produce Growth (And Why No One Owns the System)
Growth isn't stalling because of bad strategy. Jeff Geheb on why ownership is the real problem, and what to do about it.
June 30, 2026
Selena Cameron
Global Content Transformation Lead and Global CEO, Group SJR
Selena leads Content Transformation at WPP Enterprise Solutions, transforming content from a cost center into an AI-enabled, intelligent growth system that delivers for every stakeholder, from the CMO to the CIO.
She joined the team after building Generative Experience Manager with Microsoft, a first-to-market AI product that turns information-heavy websites into personalized, conversational experiences.
The ‘what,’ ‘why,’ and ‘how’ of content has been completely rewired and it’s changing everything. In the future we are building towards, content will be signal-aware, adaptive, contextual and goal-oriented.
An award-winning communications and content strategist, Selena is also global CEO of SJR, the Content Marketing Association’s Agency of the Year for 2026. SJR uses journalism, design and technology to help businesses find and tell their stories. It is part of the WPP network of companies.
Selena has two decades of experience consulting to global Fortune 100 companies. She was named to ADWEEK's 2025 AI Trailblazers Power 100 list, was featured onstage at Microsoft Ignite 2024, serves on the board of the Content Marketing Association, and is a mentor at The Brixton Finishing School.
She is a native of Toronto, Canada and is now based in London with her husband and three sons. When not working, she enjoys knitting (ill-fitting) sweaters for her dog.
Let's talk
Connect with Enterprise Solutions to discover opportunities for long-lasting growth.
