Insight
Why Enterprise Transformations Fail to Produce Growth (And Why No One Owns the System)
Growth isn't stalling because of bad strategy. Jeff Geheb on why ownership is the real problem, and what to do about it.
June 30, 2026
Brent Taylor
Global Commerce Lead and CEO, WPP Commerce
Brent Taylor is CEO of WPP Commerce and Commerce Pillar Lead for WPP Enterprise Solutions. He helps clients unlock measurable business outcomes across every buying environment by connecting brand, media, retail, technology and commerce into unified growth systems designed for an increasingly AI-powered world.
At WPP Enterprise Solutions, his work focuses on breaking down traditional silos between marketing, sales, data and customer experience to create seamless paths from discovery to purchase and loyalty - transforming commerce from a standalone function into an integrated driver of enterprise growth. He believes the future of commerce lies at the intersection of human creativity, technology and meaningful customer experiences.
Brent also serves as Executive Chairman of Barrows Connected Store, which he co-founded and helped grow over more than two decades into a globally recognized connected commerce and retail experience business. During his 13-year tenure as Global CEO, he led the company's expansion from its South African roots to an international footprint, delivering transformative work for some of the world's leading brands.
Commerce isn't a channel — it's the moment strategy becomes action. The companies that grow fastest are the ones that connect every customer touchpoint into a single, intelligent system.
Brent is a proud husband and father to three daughters. A passionate traveler, outdoor enthusiast and lifelong sports fan, he brings the same energy to life that he applies to leadership: people first, collaboration always and never underestimate the power of a good laugh.
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